Julie Castro

Narrative strategy for beauty, wellness, and creative work.

Supporting beauty and wellness founders and purpose-driven creatives in clarifying what they do and how they communicate it. The focus is on narrative, structure, and systems designed for sustainability rather than performance.

Stop performing for the algorithm.

Start communicating with intention.

Clients come to me for social media management, website design, copywriting, and content creation. Brand narrative, structure, and systems are built so meaningful work can be seen without burning you out.